Components

AEO Suite

See how AI finds your business.

Track the questions buyers ask, inspect how models answer, and review content built around the gaps.

Works with

Your website, model answers, published content

Try in the demo

Inspect a question and open the content it suggests.

We work with a lot of local small businesses, and for twenty years SEO decided how they showed up. Now that AI is here, SEO is no longer the only game in town, especially with Google traffic falling and traffic from AI climbing. So we asked ourselves the question “if we hired one person whose only job was to make us rank on AI, what would they do all day?”

The answer was clear, we’d build agents to figure out exactly what people are searching for any given business, build a routing system to run each of the top 25 queries through the top 12 LLMs each day, then track the results day over day. But we took it a step further, building agents to write AEO optimized content each day that would have the highest chance of moving the needle on ranking.

We ended up with a self contained suite that would check what people are searching for, see how each of the top LLMs are answering for each query, then write the content that improved the ranking. All of this while tracking the progress day over day and printing the results on a shared dashboard.

Signal Engineering and Action

Find the right moment to reach out.

Turn specific buying signals and opportunities into a shortlist, a relevant contact, and a message ready for your review.

Works with

Public sources, contact research, your offering

Try in the demo

Open an opportunity and review the outreach it prepared.

We tried every cold outreach method in the book and after a year of experimentation we realized one thing that rings true above the rest.

People don’t buy things, people buy moments.

It's not rocket science, but historically it's been a huge challenge to find the right signals and then figure out exactly how to source them on a regular basis. Even when doing this through tools like Apollo or ZoomInfo, everyone else is mining the exact same signals at the same time which leaves the approach worthless.

We realized that you could figure out what makes your buyers tick, figure out the signals that they throw off when they are most likely to buy, and then build a bunch of AI agents to scour the internet on a daily basis to find the right people at the exact right time and reach out with a clear message.

No two signals are the same. In fact, we’ve used this to source speaking engagements in the same way that we’ve sourced prospects based on whether or not they are in an active lawsuit in a particular county.

Instead of just identifying the signal, we took it a step further. We built a suite of agents to find the right person to reach out to for that particular signal, their contact information, and then draft a custom relevant message that perfectly positions your offering to them for exactly that moment.

The result is a simple shortlist of signals to act on each day, the exact contact to reach out to, and the exact right thing to say to maximize the chance of converting that signal. The only thing left for you to do is hit send.

Paid Ads Suite

Turn ad research into campaign drafts.

Inspect public ad evidence, explore original creative, and review a campaign package before anything goes live.

Works with

Ad libraries, your brand, campaign data

Try in the demo

Inspect an ad, refine your creative, and preview the landing page.

AI is really good at analyzing data and acting on it, which is the core of running paid ad campaigns on search engines and social media. The age old adage of scale the winners and kill the losers is easier said than done when you have 1000 other priorities and can’t get around to testing 100 variants of the same ad and tracking which one converts better.

Rather than paying an ad agency $10k per month to run this for you (plus ad spend), we opted to break it down to its core to see if we could build AI agents to do it. Turns out, you can.

The premise is simple, start with seed data on what already works, tweak it with your messaging and offer, try out a few variants, and A/B test yourself into oblivion until the phone is ringing off the hook.

Disparate AI systems were already able to do all of the individual pieces of this, so we just put them together in a way that would be useful for this. You just point this suite at your Google or Meta ads, tell it a little bit about your business, confirm the competitors that you want to look at, and then approve/reject potential new campaigns that were generated based on the data.

The engine is designed to scale the winners and quickly kill the losers so every dollar of paid ad spend goes as far as it possibly can.

Matching and Action Engine

Find the fit. Prepare the next move.

Match an opportunity against your records, see why each result belongs, and prepare the action that follows.

Works with

Your people, product catalogs, project briefs

Try in the demo

Compare the requirements, inspect the matches, and review the proposed action.

So many modern businesses are just different variations of finding a needle in a haystack faster than anyone else can and then doing something with that needle better than anyone else once you find it.

We built this engine to help with those businesses. On one side we consolidate all of the data that could go into finding the perfect match (CRM, historical database of customer work, list of capabilities, etc) into one repository. We then build an engine that can find the best match from that collection based on a user input, which could be a real estate listing, a job candidate, or a million other things.

This engine takes the input and finds the 5 best matches for it and tells you exactly why it matched them.

From there, we build AI agents to be able to execute on whatever action makes the most sense based on that action. For some that could be sourcing the match's contact information and drafting up an email. In other cases it's drafting v1 of a proposal document to apply for a grant.

This turns a week’s worth of digging into fifteen minutes of reviewing and editing. And the same engine applies anywhere two sets of information need matching fast and action to be taken immediately. From recruiting to government contracting.

Deliverable Builder

Get the first draft off your desk.

Bring project context and examples of past work. Review a structured deliverable shaped around your process.

Works with

Project notes, past deliverables, your templates

Try in the demo

Choose a project and preview its scope of work.

Most businesses produce some variation of the same few deliverables over and over. In a few rare cases, it's as simple as just swapping out a name and date from a template. But most deliverables are just different enough that they need to be rewritten each time with the unique context that feeds it, even though to the author it feels like the same document that they’ve written a hundred times.

Since most deliverable heavy businesses have a deep catalog of work, we figured it would be the perfect job for an AI agent. The deliverable builder agent reads every document you’ve ever produced and learns how to write them the way you would.

Once it’s trained on your style, we build a portal where you can give it relevant context like email threads, call transcripts, and previous deliverables that inform the context of the present one. This could be PowerPoints, financial models, or any text document as long as you have a catalog of previous similar deliverables.

When the next one is due, you point the agent at the relevant context and it hands you a formatted document the way you would have written it. It’s not perfect, but it gets you 95% of the way there in 2 minutes so you can spend your time on the human only finishing touches instead of drafting the same standard document over and over again.

Golden Nuggets

The important things, already prepared.

Surface the messages that deserve your attention, gather the context, and prepare the next action. You make the call.

Works with

Email, calendar, relationship history

Try in the demo

Open a message, edit the reply, and try the approval flow.

People are juggling more balls at the same time than ever before. Regardless of any one person’s competence, balls inevitably get dropped and important things slip through the cracks. The amount of noise and AI slop clouds the things that actually need your attention, which is why we built this.

So many of the inbox assistants lack context, ability to take action, and can never seem to capture your personality quite right. We think this sucks so we decided to build something that actually works in a way that’s actually helpful.

Golden Nuggets connects to your email, calendar, and the rest of your known universe then sits on a dashboard every morning with the stuff that actually matters. It figures out which emails actually need an answer, reads the whole thread behind it, searches in your CRM for any past communication with that person, looks at previous meeting notes and anything else in your known universe. With that context in mind, it drafts a response in your voice and all you need to do is approve it and it’ll send it. It also connects to your calendar and gives you context informed briefs for every meeting.

While useful on its own, this feature is at its most powerful when connected to a full AI Operating System.

Social Media Suite and Trend Spotter

Know what to post. Have it ready.

Connect relevant trends to your point of view, review platform-specific content, and plan what goes out next.

Works with

Social signals, brand guidance, publishing calendar

Try in the demo

Pick a trend, compare the captions, and schedule a sample post.

An active social media presence is one of the highest leverage marketing channels available, yet it's always the thing that gets dropped when you get busy. With algorithm dominated socials, knowing what to post and how to post it is harder than it's ever been, especially if you don’t have meaningful time to dedicate to it.

After scrolling socials for hours on end to try to make sense of what to post, we realized that an agent can watch for us while we handle our busy schedule, distill what’s actually important, and tell us exactly what we should post based on our brand and what the algorithm is pushing that day. That is how the trend spotter was born.

In typical Gold Star fashion, we didn’t stop at building the agent to identify the right move, we built a suite of agents to actually execute on it. In this case that means generating images, writing captions and hashtags, and actually scheduling the post to your account on your behalf once you approve it. This also works for longer form content and talking head videos, where the agents will generate you a script that fits your content and brand goals in with what the algorithm is rewarding that day so you have mathematically the best chance to go viral.

Smart Outbound Prospector

Make every introduction specific.

Start with your business and who it serves. Inspect five researched prospects and outreach shaped around their situation.

Works with

Your ideal customer profile, research, email sequencer

Try in the demo

Open a prospect and read the research behind their email.

Every B2B business on the planet could benefit from a well run outbound sales motion. When executed correctly, it completely removes chance from the growth equation and puts any business owner in the driver's seat. At Gold Star, we recognized this early and built the smart outbound prospector as our first agent, which resulted in a 12% cold email response rate.

When building this, we asked ourselves what we’d do for each prospect if we had unlimited time, money, energy and resources to make sure we’re framing our offering in the best way possible.

All you do with this agent is give it some context on your business and a few sentences about your ideal customer profile. The agent takes care of the rest, researching each prospect and learning everything it possibly can about them, then writing them a fully personalized email that is most likely to appeal to that person based on their situation.

You can then either load that into an email sequencer like Instantly or Smartlead, or send a few emails per day by hand. Or if you want Gold Star to manage the whole process for you, we can do that too.